Traditional Hungarian everyday clothing places comfort and practicality at the forefront. Men are typically dressed in jeans or pants, a shirt, and a sweater, while women wear skirts or pants, blouses, and coats. In autumn and winter, thicker and warmer clothing dominates to suit the weather, while lighter and looser clothing, such as dresses and t-shirts, are more common in spring and summer.
Hungarian folk costumes play an important role in the country’s cultural heritage. The most well-known costume is the Kalocsa, which is native to the southern part of Hungary around Kalocsa. The main features of the Kalocsa costume are embroidery, floral patterns, and colorful ribbons. Peasant clothing also has distinctive elements, such as woolen undershorts worn under pants or dotted shirts. However, fewer and fewer people wear traditional folk costumes in their everyday clothing.
In recent years, due to changes in fashion and trends, younger generations have become more free in their clothing choices and have moved towards a more modern style. Taking into account trends and outfits published in fashion magazines and online platforms, younger age groups are increasingly wearing streetwear style clothing, such as hoodies, jeans, and sneakers. However, the classic, elegant style is also very popular, especially in the business world and at larger events.
Among Hungarian clothing brands, those that are specifically designed for younger age groups are the most popular. In the fashion industry, sustainable fashion has been on the rise in recent years. There are several Hungarian brands that focus on environmental protection and sustainability and use recycled materials to make their products.
Renátó Romanoczki
Souces:
https://hu.wikipedia.org/wiki/Magyar_népviselet
https://huszarvagasblog.hu/a_magyar_viselet_rovid_tortenete_ii_resz.html
https://www.arcanum.com/hu/online-kiadvanyok/MagyarViseletek-magyar-viseletek-tortenete-2/v-az-ujkori-magyar-viselet-4FB/2-a-xviiixix-szazadbeli-magyar-v
Source of imagines: markamonitor.hu, petofiprogram.hu
Main photo: Everyday clothing in the old time