The rose has always been a symbol of beauty, youth and health. This regal plant holds a special place in the hearts of people from ancient times to the present day and is the basis of romantic stories, legends and narratives that still excite today. The incomparable aroma, delicate tenderness and extraordinary qualities of this gift of nature bring a feeling of luxury and joy. Bulgaria is one of the few places in the world that are blessed with perfect conditions for growing rose. Already in the 16th century, the development of the production of rose oil began in today’s “Valley of Roses” (the city of Kazanlak), and in the 19th century, Bulgaria almost monopolized the world’s supply of this product.
The Bulgarian rose has a deep and strong aroma and it produces rose oil of the best quality. Called “liquid gold” because of its unique properties and high price, rose oil is a natural elixir with countless benefits. It contains minerals, vitamins and antioxidants that have a soothing, anti-inflammatory and nourishing effect. Maintains the moisture of the skin, makes it soft and tender. Aromatherapy with rose oil reduces the level of cortisol (the stress hormone) and has a positive effect on depressive conditions.
Rose oil is above all an aromatic pleasure for the senses. In the past, available only to the upper strata of society, today it is the basis of the most elite products of the world’s cosmetic and perfume companies.
